Let’s picture a scenario, shall we? It’s a few weeks before holiday stress settles in. You’re already stressed about work projects and deadlines. You have 34 Post-It notes on your desk with tasks you need to compete. A glance at your calendar reminds you of the band concerts, church performances, and dance shows your kids are in. Your phone blinks with a text from your significant other, reminding you that you need to go pick up your in-laws from the airport after work. And while you’re on your way, it would be great if you could pick up a few last minute gifting wrapping items.
You speed to the nearest Hypermarket. And you hustle through the aisles, looking for specific bows and ribbon. Another text dings on your phone. You also need to get a specific lightbulb for the vintage lamp your in-laws gifted you with at your wedding years ago. Already remembering the hassle finding that specific bulb is, you do a quick Google search. The lightbulb gods are upon you as the Target you’re in has the bulb you need in stock.
You run to that aisle, knowing you have half an hour until your in-laws land. You search the aisle shelf by shelf. But wait a minute. The bulb isn’t there! You check your phone again, just to make sure you went to the right place. You’re in the right place, but the bulb isn’t. You curse the CEO of Hypermarket, knowing you’ve run out of time. Great. Now you have to cart your in-laws to BigBox on the way home. Another thing added to your list.
Sure, That’s an Extreme Example
But frustration over out-of-stocks isn’t uncommon. Especially during the holiday season. What does your business do to ensure you won’t lose customers over this phenomenon? Today’s consumers are no longer following a linear purchasing path. They are narrowing and broadening their consideration set in unique and unpredictable moments. People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.
Embracing the Future of Customer Service
Customer service used to have a very popular tagline; “The customer is always right!”. Customer service used to entail a lot of fake smiles and positive energy. But in 2018, your business is going to have to do more than flash a grin.
Embracing new tech is going to be more important than ever for retail stores, especially for customer service. But modernizing requires much more than just an investment in flashy tech. It’s going to require so much more. Strategic thinking will be the reason a company thrives or becomes irrelevant. And we mean strategic thinking across the entire organization. Store layouts. Backend systems. Organizational structure. And even front-line associates (human and non-human alike!).
Let’s be honest, staying current with technology obviously offers real benefits. But there are significant challenges in said tech that holds retailers back. What specific technology solutions align with your overall business objectives? How can you lower IT spending, while still being innovative and enhancing the customer experience? And what about device management? How can you identify, evaluate, and purchase the right tech equipment? It can seem overwhelming if you don’t have a clear understanding of what you want to accomplish.
Where does Intelligent Automation Technology Come into Play?
Nothing is more frustrating than losing customers. Especially from in-store technology failure. Not only are you losing customers, but also productivity and revenue. There is extreme pressure to promise your customers an outstanding experience each and every time they purchase from you. And with the rate of technological advancement, they also expect that outstanding experience to be instantaneous.
Where Are Your Products?
Could you do more to ensure your customers are continually satisfied? Navii, and our other Fellow Solutions are the best retail product management tools on the market today. And early adopters have the chance to impress their clients by offering them a convenient, novel, cutting-edge experience that very few other companies provide. Do you want to learn more about how this inventory management robot can improve your customer retention and reputation? And how it helps prevent you from losing sales due to stockouts, bad price tags, and staff who can’t find items outside their main department? Contact us today to learn more!